我是演说家背景音乐！就是主持人开场说高广告的哪一段BGM？
Hello, it's Thomas Bergersen El Dorado. In the context of the US company online market, it was Victory. After that, there were starsky and others.
如何看待Ofo小黄车做信息流？（如何看待Ofo小黄车做信息流？）
Firstly, Ofo is the world leader in sharing bikes. The market is now dominated by two players - Ofo and Mobike. However, both sides have expressed opposition to this merger. As a result, Mubike accepted the acquisition from Ofo, became part of E-commerce group E-commerce Group, while Ofo continued to pursue independent development. Meanwhile, Mubike was absorbed into Harman Kardon, and Ofo lost its identity as a compe *** to ride-hailing platforms. It faced significant losses due to the clash between the two groups over traffic rights.
Secondly, Ofo has conducted various advertising and app ads for information flows such as feed and read services. Although some revenue can be obtained through these advertising services, they do not achieve an adequate amount. However, given that Ofo is already a large user base, they should focus on maintaining their existing resources to remain viable.
In the end, Ofo only relies on itself for profit. Given the huge operational costs associated with the business, I feel that this approach does not align well with reality. Even if they manage to increase their income, they will face difficulties when competing against compe *** s like Uber and Lyft.
I mentioned the problem that the information flow platform seems to be too different from the business field. While the target audience for共享单车是ofo的用户群体，它们与信息流平台的用户有很大重合度，ofo在用户心中定位为单车，阅读相关话题的人会很少见。
Moreover, the current information flow platform offers many products, including the likes of WeChat, Tencent, Baidu, Douyin, Daily New York Times, and other professional brands. There are no products related to ofo’s brand. This product category is very small compared to the total number of users.
Furthermore, currently, most information flow products have specialized bases. They are professionals who have been in the industry for a certain period of time and have a high market share. There is no need for them to enter the market with a broad customer base in order to improve their performance. But it is difficult to understand why they choose to go this route.
Finally, it appears that ofo is struggling to survive. With the help of a lot of users, it can still make a living. Besides, after cancelling the cancellation policy, the bike rental service fees have increased, which has caused a great deal of dissatisfaction among users. Some users even turn to other bike-sharing brands like Lime and Xing. This situation also attracts a lot of attention and turns many users away from ofo.
However, the main issue with ofo at this moment is that they don't have enough content. As a result, they can only rely on themselves to create social content and organize events such as rides. At the same time, they can also publish articles about bike stories, experience, and articles to encourage users to produce original content. This will enable them to maximize the value of their users’ online activities.
The last point is that it is extremely common for ofo to break down its bikes without finding a normal working bike within a short period of time, which has already attracted a lot of users' ire. Furthermore, Ofo recently changed the policy regarding the payment method of renting bicycles. Users who fail to return their bikes within a specified period of time are required to pay additional fees. These situations have already caused a lot of dissatisfaction among users.
So, how can we address these issues? Firstly, we should try to use a larger number of users to form a community around the sharing bikes. By creating forums or communities where users can discuss and interact with each other, we can attract more users to participate actively. Secondly, we can organize events or activities that benefit both parties, such as cycling story writing competitions, so that we can further promote the use of the bikes and reduce the friction between us.
Overall, I believe that Ofo must take action immediately to change its direction. If they are unable to maintain their position in the market, it is possible that they may eventually fold under pressure. In any case, if they continue to push forward with their idea, I hope they will find a way out soon.